Swiss® Made Chocolate - is the whole sentence trademarked?
On Lindt chocolate is seen the text "Swiss(R) made Chocolate". Now how can "Swiss" be a registered trademark? Or is the whole sentence "Swiss made chocolate" trademarked?
In a multi-word trademark, where is the (R) put?
Just a curious question from an inquisitive chocolate lover.
The best way to figure out what is claimed as a trademark is to review the public legal documents. Here is how you might find them.
To start, the (R) stands for ® (pronounced, "circle R" ). In the US, the use of the ® is only permitted after registration with the US Trademark Office. So, if we search the US Trademark Office database, we will likely find the registration. The name of the US Trademark Office database is TESS. http://www.uspto.gov/trademarks/index.jsp Here is an appropriate search string for the advanced search:
swiss[bi] and chocolate[gs]
A review of the returned records finds several of interest. Here is just one of many trademarks on SWISS for chocolate:
Registration Number: 1570455
Mark (words only): SWISS
CHOCOLATE AND PRODUCTS MADE FROM CHOCOLATE, NAMELY CHOCOLATES WITH OR WITHOUT ADDITION OF FILLINGS OR FLAVORING INGREDIENTS SUCH AS FRUIT, NUTS, CEREALS, NOUGAT, ALCOHOLIC BEVERAGES AND THE LIKE; CHOCOLATE BARS; BISCUITS, WAFERS AND CANDIES CONTAINING CHOCOLATE; CHOCOLATE COUVERTURE AND COATING CHOCOLATE
First Use Date: 1945-00-00
Have fun with your new trademark searching skills.