Discover how trademark, patent, and software law can help small business, entrepreneurs, and inventors. Check my blog for questions and answers.

Stopping a Department Store from Using your Logo

What can i do if a department store is using my company logo?

A large chain department store has used my logo on a t-shirt design that they are now selling at all there store locations and on the internet. My logo was created 3 years ago. It was printed on shirts and has been published on lots of entertainment projects.

Beyond this first step, your situation is likely to be complex. If this logo has value to you, you should plan to spend a little time with an attorney. There are several possibilities. Trademarks operate at three levels:

  1. the Federal level -- through the Trademark Office registration system;
  2. the State level -- through each state's own registration system and state laws; and
  3. by action of law -- through rulings of the court in common law trademark.

You may have common law trademark rights and state law trademark rights. (I assume you would have mentioned if you had registered your trademark). These rights may be used to bring a lawsuit against the department store chain. The purpose of this lawsuit may be to get the department store chain to stop and potentially, for money damages, if you can prove a financial loss.

Assuming that you have not registered your logo as a trademark, you will also want to have a sample of each of your products and any sales records for them. In particular, you will want to be able to show your attorney when and where you have been selling your product. Copies of all the advertising that you have done (including historic copies any of your websites, along with server log files of visitors) can be very helpful in evaluating your situation.

There may be other legal ways to achieve your goals, for example, depending on how you have used your logo (and what your logo might be), copyright laws may apply. There are also laws regarding unfair competition and counterfeiting that may apply to your situation.

What to do next depends on what your business goal is, how you are using your logo, and what kind of outcome you would like to pursue.

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