tm symbol

Articles, Questions & Answers by Andrew P. Lahser, Attorney
  1. Can I use ® circle (R) with a state trademark?
    No. You can use the tm symbol, like this ™. Using the ® for state trademark may be considered fraud or false advertising.
  2. What is tm in small letters? Is it trademark also?
    Yes, it is not uncommon to use tm or (tm) instead of the correct typographic symbol ™. That is a claim for trademark rights.
  3. How to use ® and ™ Symbols
    Can I legally use the ™ symbol before I apply for a trademark registration? Yes. But not the ® (circle r) symbol. Learn to use ™ (tm) properly.
  4. Why do some large companies use tm instead of ®?
    Large companies may be advertising to purchasers in several nations, who have conflicting laws regarding the use of ®. So, they use ™ instead.
  5. Can I add the ™ symbol to my website ?
    Definitely Maybe. Trademarks do not protect websites directly. Trademarks protect consumers.
  6. Can the trademark symbol match the color of your logo or does it need to be black?
    Any choice of color should not interfere with the purpose of placing competitors on notice of your trademark.